FAMILY OWNED AND OPERATED
Conway Rural is a collection of family-owned and operated rural merchandise stores, dedicated to serving agricultural communities across the Central West of NSW.
Sam and Molly Conway founded the original Canowindra store in 2024. With backgrounds in farming, they know firsthand what it means to rely on the right product at the right time. What started as a single store, built on quality service and genuine care for farmers and the local community, has since grown.
In July 2026, Conway Rural opened in Wellington NSW, in partnership with Nick Sutherland through the purchase of Notts Rural and Domestic.
Together, the Conway Rural Team are committed to delivering the same experience across both locations — personalised service, competitive pricing and convenience.
Conway Rural is passionate about building genuine partnerships. We believe that to provide the best service to customers, we need the best people who share our vision and commitment to go above and beyond and build something that will last. For these people we aim to create meaningful opportunities in Ag with real ownership in the business.
Meet The Team
SAM CONWAY
Sam was raised on a family sheep and cropping farm in Warialda where he was involved in farming from an early age. With a Bachelor of Agriculture majoring in agronomy from the University of New England, Sam has worked in various roles within the agricultural industry, including as the CEO of Boolah Farms, where he managed $350 million worth of arable land across 26,500 hectares.
MOLLY CONWAY
Molly grew up in the Orange and Cargo district. With a Bachelor of Business majoring in Professional Accounting and a Graduate Diploma of Chartered Accountancy, Molly brings financial acumen to the business.
NICK SUTHERLAND
Livestock Specialist and Grower Consultant
Originating from a livestock and cropping farm in Spicers Creek NSW, Nick brings a wealth of experience to the Conway Rural team. He began working at Conway Rural in 2023 and has since partnered with Sam and Molly to launch the newest store in Wellington NSW.
Nick is dedicated to working alongside farmers to provide strategic planning advice in accordance with their needs, including product selection, nutrition strategy and farm management advice.
EMILY MOLLOY
Inventory Control Specialist
Emily brings a passion for agriculture and top-quality customer service to Conway Rural. Her role in-store is to help you find exactly what you need. In her spare time Emily enjoys riding horses and spending time with family and friends.
JEREMY EVANS
Agronomist
Jeremy holds a Bachelor of Applied Science (Agriculture) From Charles Sturt Wagga Wagga and joins us with a wealth of experience gained from working as an agronomist across NSW. Jeremy is a local to the Cargo area and is married with 2 kids, aged 11 and 12. He spends his spare time watching rugby and hasn’t given up on the wallabies yet!
Jeremy will be focusing on providing strategic agronomic advice to growers in accordance with grower’s philosophies, including crop and pasture rotation, herbicide and fertiliser options and soil testing.
CHLOE TOWNSEND
Sales Merchandiser
Chloe brings hands-on experience and a real passion for agriculture to Conway Rural. Her role in-store is to provide you with top-quality customer service. In her spare time Chloe loves spending time playing Netball.
MADDIE EADE
Sales Merchandiser
Maddie's role as Sales Merchandiser is to understand what matters most to our customers and community. Maddie will be based in our newest Wellington store and brings hands-on experience and a love for agriculture. In her spare time Maddie enjoys riding her horses and spending time with family and friends.
CAMPBELL ARNOTT
Saturday Specialist
Campbell has been part of the team for 2 years now. He is our Saturdays and school holidays specialist. There is nothing in store that Campbell can’t help you with and he doesn't miss a Saturday. In his spare time Campbell is a rugby union referee and rugby fanatic.
Our Values
Our mission at Conway Rural is to be a trusted partner for farmers in Central West NSW, providing you with the tools, knowledge, and support you need to succeed. We strive to foster a strong sense of community, build lasting relationships, and deliver exceptional service that goes above and beyond expectations.
Community
We are deeply invested in the success and wellbeing of our local farming community. We actively participate in and support community events, initiatives, and programs.
Reliability
We understand the importance of timely, dependable service in agriculture. Our team is committed to delivering on our promises and being there when our customers need us most.
Innovation
We believe in growing alongside our customers — continuously seeking out new technologies, methods and ideas so that farmers and communities can stay ahead and thrive.
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